“We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started the 17th season from where it left off last year, doubling down on fan-centred initiatives that seek to drive passion and fandom for the tournament,” Sanjog Gupta, Head of Disney Star (Sports), said in a press release.

IPL 2024 broadcast in 10 languages

This year, the worldwide popular cricket tournament is being broadcast in as many as ten languages across 14 feeds. A special feed in Indian Sign Language for Deaf, Hard-of-Hearing, and Visually Impaired fans has also been arranged. The annual tournament, which is played among ten teams, is based on a round-robin group and knockout format.

IPL 2024, which began on March 22, also recorded the highest-ever watch time on the inaugural day at 1,276 crore minutes. “16.8 crore unique viewers watched the broadcast of TATA IPL 2024 on Day 1,” an official press release said.

The season’s first game was held between Chennai Super Kings and Royal Challengers Bengaluru.

First Published: Apr 05 2024 | 11:47 AM IST