Holi is over, and this is the time when most of us are trying to get that stubborn color off our scalp, because it refuses to wash away easily. However, now is also the time when we are observing more hair fall, itchy scalp, dry frizzy hair and ultimately terrible hair health. Since the damage that has been done, has been done, one must now work towards nurturing and nourishing the hair and regain the lost health and lustre.

After the enormous impact of chemicals and colors, post Holi switch to natural and organic hair care products.Include natural and vegan hair oil, shampoo, conditioner and hair mask in your weekly hair care routine to minimize the impact of further damage post Holi. You can further push your hair health by supplementing the scalp with more protein in the form of Keratin. Though the popular way to get Keratin is through Keratin treatment at salons, however that uses animal based Keratin and is a one-time solution only.
Veg Keratin, derived from plants and included in hair care products like hair oil, shampoo, conditioner, serum and hair mask can deeply nourish the scalp. When Veg Keratin is supplied in multiple stages, it helps to undo the damage and leaves your hair healthy and bouncy. Mentioned below are some advantages of Veg Keratin, especially after Holi.
Restoration of Protein Balance: Holi colors and sun exposure can strip the hair of its natural proteins, leading to dryness and damage. Veg Keratin, being a plant-derived alternative to traditional animal-based keratin, can replenish lost proteins in the hair, restoring its strength and vitality.
Moisture Retention: Veg Keratin has excellent moisture-retaining properties, which can help combat dryness caused by harsh chemicals and prolonged sun exposure. By forming a protective barrier around the hair shaft, Veg Keratin prevents moisture loss, keeping the hair hydrated and soft.

Repairing Damaged Cuticles: The abrasive nature of Holi colors and UV rays can cause the cuticles of the hair to become rough and damaged. Veg Keratin can effectively smooth down the cuticle layer, reducing frizz and enhancing shine. This helps in preventing further damage and promoting overall hair health.
Enhanced Elasticity and Flexibility: Hair subjected to Holi colors and excessive sun exposure often becomes brittle and prone to breakage. Veg Keratin strengthens the hair shaft, improving its elasticity and flexibility. This reduces the risk of breakage and split ends, promoting healthier and more resilient hair.
Protection against Environmental Stressors: Veg Keratin forms a protective shield around the hair, shielding it from environmental pollutants and UV radiation. This helps in preventing further damage and maintaining the integrity of the hair strands.
Natural Ingredients: Veg Keratin is derived from plant-based sources, making it a safer and more sustainable alternative to animal-derived keratin. It is free from harmful chemicals and synthetic additives, making it suitable for all hair types, including sensitive scalps.
With immense benefits, switching to Veg Keratin based hair care products seems to be a wise decision. However, hair care is something that needs attention throughout the year and not just post a specific occasion. Thus, this time when you switch, make it a healthy habit to include only natural, organic and vegan products in your haircare routine. And let your hair sway and shine, every day.
Inputs by Gaurav Singh, Founder & MD, Atulya – Beacon Bio Life Sciences Private Limited